Site Design & Merchandising
Retention & Loyalty
Packaging & Pricing
Search Engine Marketing, PPC, SEM, SEO
Copy, Copy, & More Copy
Copy is King
The research is incontestable and has been for years. Good copy is the single most important element in marketing. People buy IDEAS, not pictures or prices. What ideas are you selling? Do you have, first and foremost, a strong copy platform? A proposition the customer cannot refuse?
Copy drives everything, from the nature of your offer, to the design of your collateral, and even the specs of the product itself. We take copy very seriously at eMarketing Guru -- and so should you.
Web Site Design / Merchandising
It looks nice, but does your site sell? Does it hold first-time visitors? Does it show visitors what you want them to see? The eMarketing Guru knows how to combine site architecture and creative design to accomplish your business objectives.
This is not design in the ordinary sense. It's about design with a purpose. It's about design that gets your visitors to do what you want them to do. Buy something. Contact you. Register as a member. Request information. In general business terms, it's called "merchandising", and it's what happens once you have attracted your prospect into your selling environment.
Web site visitors will go where you want them to go. But you must construct a Web site or a Landing Page that acts like a "funnel", forcing visitors to see what you want them to see -- your offer.
The Ultimate Measure
This is where rubber hits the road. At the end of the day, all business is about one thing: closing the sale. Every aspect of what we do has this aim in mind. Whether the path is simple or elaborate, we always keep the path to conversions uppermost in mind for everything we do.
Conversion efforts are also the least expensive and most efficient initiatives you can undertake. The expensive part of marketing is capturing the attention of new prospects. Once they've come to your door and seen what you have to offer, they should be ready to buy. We have experience in all of the best practices used to bring the customer home.
Email: the Best Touch
Every survey shows that commerce via email continues to increase. That's because email remains the best way to reach out and touch your customers -- and bring them back for more.
We take email very seriously. We take utmost care in developing dynamite creative and copy that kicks. We are fanatical about your email list hygiene -- keeping your list free of people who don't want to be on it, and developing segments (through back-end analyses) that dramatically improve response rates. Like every other aspect of Internet marketing, targeting has become the key, and so we develop multiple campaigns and creative approaches to use with the various list segments we identify.
Retention & Loyalty Programs
Loyalty is Where You Make Your Profit
Every major corporation you can think of has a Loyalty Program. We've never seen a case where implementing a loyalty program didn't lead to double digit percent increases in growth.
Do you reward your visitors and customers for their patronage? The eMarketing Guru will help you build an online business where your customers buy again and again -- and refer new customers to your site -- through the implementation of:
Packaging & Pricing
An Offer You Can't Refuse
The unsung hero of marketing. Everything else falls apart if your packaging and pricing are off. These need to be aligned with the realities of your customers' needs, not your business model or suppliers' logistics. Surprisingly, we find that most companies are actually charging too little for their goods and services! We know how to help you find the sweet spot, that is: the optimal volume and optimal price for your average sale.
Business Planning & Modeling
Plan Your Work; Work Your Plan
This may sound incredible, but it really is possible to project the growth and profitability of your business. If you have any track record at all, we can take your order data and build a financial and sales model that will accurately project where you will be next year.
If you're a startup, no problem. We use a technique known as "Scenario Modeling" to range the probabilities of where you'll end up over a given time frame.
Once you've worked with financial and sales modeling, you'll be able to develop business plans that actually make sense and have a very good chance of succeeding. The numbers don't lie. We have a word around our office for business plans that are not based on a rigorous financial/sales Excel model: "fiction".
New Product Launches
Place Good Bets
We've been working on new product launches, line extensions, and outright startups since 1992. All but one is still alive and kicking. That's because we take a disciplined approach. One that's based on the numbers: modeling and metrics.
We model everything before we start. We set up measurable test metrics. We measure the tests. We adjust and improve. And we never leave the mentality that we are always in "test mode". Because the world is constantly changing, with new competitors and conditions arising continually. And the only way to stay ahead of the game is to Model and Test.
Online Advertising & Promotion
Grow or Die
Is your business growing, flat, or declining? Every business needs to acquire new customers. The first rule of business is "grow or die." But growth must be accomplished at a cost that makes sense. The eMarketing Guru will help you find new customers using the most appropriate vehicles, and can help with:
What can be measured can be improved.
Everything else is guesswork. The eMarketing Guru will show you how to set up a "dashboard" that gives you the information you need to steer a course to success. This includes:
& Product Development Consulting for Online Businesses