Why Your Search Engine Marketing Isn't Working
So many clients come to us with the same complaint:
They can't get Search Engines to work for them. Their Search Engine Marketing,
Paid Search, or SEM programs are not cost effective. And they are
dissatisfied with their Organic Search Rankings and Search Engine
Optimization.
We see some disturbing trends with how the industry is going. We
also know how to get SEM and SEO to work properly, i.e., efficiently for
you.
First, a few words about
the bad habits being propagated by the Search Engine industry:
"I hired an
SEM (or SEO) specialist . . ."
There are several problems inherent with most SEM/SEO
companies. The main issue is this.
What we see time and time again is a client that has had an SEM
"expert" load up hundreds of keywords with their
"formula" keywords and ads --
and none of it works profitably.
Think about it. Would you allow any other advertising or promotion
investment to be handled by automatic formulas? Think
about all the great advertising and marketing you've seen on TV, in
magazines, and elsewhere. Was it done mechanically? It's all
great business for the SEM "expert" -- keeps their costs
down. Put every client through the same "system".
Let junior people administer it. Too bad it's all hype and doesn't work.
We take the exact opposite approach. We focus on specific
products, goals, and keywords until they work tremendously well.
There
are many advanced settings with Paid Search. And no one uses
them! That's because it takes manual effort and marketing
creativity to be applied on a one-by-one basis. At eMarketing
Guru, we take the time and creative effort to set up SEM that really
works. We work on your search engine marketing like we're hand-building a
Ferrari.
Finally, SEM / SEO does not exist
in a vacuum. SEM / SEO need to be addressed in tandem with work on
your Web site, landing pages, offers, and order history. In short,
SEM / SEO need to be part of an integrated marketing strategy. We work on your Paid Search SEM as part of a coordinated
effort with your Organic Search SEO, your Web Site Architecture, Landing
Pages, Shopping Cart (or Lead Generation forms and processes), Offers,
and Pricing. Again, SEM does not exist in a vacuum. It is
merely one element of your marketing process, and that marketing process
as a whole needs to function as a coordinated
team.
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Guru