Our Work

Case Studies
Yahoo Stores
Competencies
Brief Bio

Case Studies

The eMarketing Guru has worked with major corporations and one-person start-ups.  However, the principles of success are always the same.

Recent Sites: (just launched)

InWallTech

FelixPopuli

The Compost Store

GreenHomeXpress

ReadersDigest.com

A gigantic Web site encompassing thousands of pages and hundreds of  products -- serving the needs of dozens of business units making up The Reader's Digest, Inc.  The Guru launched this site in 2001 -- and the basic architecture (5 content channels and a store) remain the same to this day.  Interactive Games and the Online Diet, two brainchild's of the Guru, remain cornerstones of the site's ability to do business befitting the world's largest magazine.

eCornell.com

A groundbreaking online education site sponsored by one of the world's leading universities (and the Guru's alma mater).  The Guru built the entire business through eMarketing, live Web demos, and telesales.  To this day, eCornell is a model of a successful eLearning operations from a major university.

IncredibleGifts.com

A very successful Yahoo! Store, this 6-year old site needed help getting the the next level.  The Guru worked on all aspects:  site merchandising, design, marketing, inventory, offers.  Sales took off immediately.

Taunton.com

The Guru's first Web site. Always cutting edge, it offered streaming video in 1996!  Five magazines, a book store and video center combine to create the ultimate Web destination for advice on "hands-on living" that Taunton is known for.  A pioneer in subscription video and article archive services.

TradingMarkets.com

TradingMarkets supplies algorithmic trading systems professional and high-end individual investors.  Roy helped focus the sales effort, improved pricing and packaging, analyzed customer behavior, and set new branding specs.

Marketing & Product Development Consulting for Online Businesses
www.emarketinguru.com
los angeles,california

Copyright 2007 Swan Group, LLC