The eMarketing Guru has worked with major corporations and
one-person start-ups. However, the principles of success are
always the same.
Recent Sites: (just
A gigantic Web site
encompassing thousands of pages and
hundreds of products -- serving the needs of dozens of business units making up The
Reader's Digest, Inc.
The Guru launched this site in 2001 -- and the basic architecture (5
content channels and a store) remain the same to this day.
Interactive Games and the Online Diet, two brainchild's of the Guru,
remain cornerstones of the site's ability to do business befitting the
world's largest magazine.
groundbreaking online education site sponsored by one of the world's
leading universities (and the Guru's alma mater). The Guru built
the entire business through eMarketing, live Web demos, and
telesales. To this day, eCornell is a model of a successful eLearning operations from a major university.
very successful Yahoo! Store, this 6-year old site needed help getting
the the next level. The Guru worked on all aspects: site
merchandising, design, marketing, inventory, offers. Sales took
Guru's first Web site. Always cutting edge, it offered streaming video
in 1996! Five magazines, a book store and video center combine to
create the ultimate Web destination for advice on "hands-on
living" that Taunton is known for. A pioneer in subscription
video and article archive services.
supplies algorithmic trading systems professional and high-end
individual investors. Roy helped focus the sales effort, improved
pricing and packaging, analyzed customer behavior, and set new branding